Last updated: August 2026
1. About this Cookie Policy
This Cookie Policy explains how London Water Delivery Ltd (“London Water Delivery”, “we”, “us” or “our”) uses cookies and similar technologies on londonwaterdelivery.co.uk.
It should be read together with our Privacy Policy, which explains more generally how we collect and use personal data.
Cookies and similar technologies can be used to make a website work, remember choices, understand how visitors use the website and measure the effectiveness of advertising. Some are essential to the operation of the website, while others are optional and should only be used where the required consent has been obtained.
2. What Are Cookies?
Cookies are small text files that websites place on your device when you visit them. They can store or retrieve information about your browser, device or interaction with a website.
Some cookies are set directly by London Water Delivery’s website (first-party cookies). Others may be set by third-party services used on our website, such as analytics, advertising or payment providers (third-party cookies).
Cookies may be session cookies, which normally expire when you close your browser, or persistent cookies, which remain on your device for a defined period or until you delete them.
3. How We Use Cookies
We use, or plan to use, cookies and similar technologies for the following purposes:
Strictly necessary – to operate essential website and e-shop functions, maintain security, remember cookie preferences and support shopping-cart, checkout and payment functions.
- Analytics – to understand how visitors use our website and help us improve its performance and content.
- Advertising and measurement – to measure advertising performance, understand whether advertising leads to enquiries or purchases, and support advertising on platforms such as Google and Meta where you have consented to the relevant cookies.
- Functional services – where applicable, to support optional website functionality provided by third-party services.
- The exact cookies present on the website may change as our website, e-shop and third-party integrations are updated.
4. Strictly Necessary Cookies
Strictly necessary cookies are required for core website functions and cannot normally be switched off through our cookie preference tool. They may be used for security, network management, remembering privacy choices, shopping-cart functionality, checkout or other services you specifically request.
Our website is built using WordPress and WooCommerce. WooCommerce may use essential cookies to keep track of shopping-cart contents and customer sessions, including cookies such as:
- woocommerce_cart_hash – helps WooCommerce identify changes to the shopping cart;
- woocommerce_items_in_cart – helps WooCommerce determine when cart contents change;
- wp_woocommerce_session_* – provides a unique code that allows WooCommerce to find a customer’s cart data; and
- other WordPress, security, session or preference cookies required for the website to operate correctly.
- The exact name and duration of necessary cookies can vary depending on the website configuration and installed plugins.
Where payment services such as Tyl by NatWest are integrated into our e-shop, the payment provider may use cookies or similar technologies that are necessary to process payments securely, prevent fraud and operate its payment service. These cookies are controlled by the relevant provider and may vary depending on the payment method and integration used.
5. Analytics Cookies – Google Analytics 4
We use Google Analytics 4 (GA4) to understand how visitors use our website. Google Analytics can provide information such as the pages visited, how visitors arrived at the website, interactions with pages and general website performance.
Google Analytics uses cookies such as:
- _ga – used to distinguish website visitors; commonly retained for up to 2 years; and
- _ga_ – used to maintain session state; commonly retained for up to 2 years.
- Analytics cookies are not strictly necessary for the website to work and should only be set where the required consent has been obtained.
Information generated by Google Analytics may be processed by Google. Please see Google’s privacy information for more details about how Google processes data.
6. Google Tag Manager and Google Ads
We use Google Tag Manager to manage website tags and tracking technologies. Google Tag Manager itself is primarily a system for deploying tags; the services deployed through it may set cookies or use similar technologies.
We use Google Ads conversion tracking to help us understand whether users who interact with our advertising later complete actions on our website, such as submitting an enquiry or making a purchase.
Google advertising and conversion measurement may use cookies or similar identifiers, which can include cookies such as _gcl_au and other Google advertising cookies depending on the configuration in use.
These advertising and measurement technologies are optional and should only be activated where the required consent has been obtained.
7. Meta Pixel
We use the Meta Pixel to measure the effectiveness of advertising on Meta platforms such as Facebook and Instagram and to understand actions taken on our website following interaction with our advertising.
Meta technologies may use cookies or similar identifiers, including the _fbp cookie, depending on the configuration and the visitor’s consent choices.
Meta Pixel and associated advertising cookies are optional and should only operate where the required consent has been obtained.
Information collected through Meta technologies may also be processed by Meta in accordance with its own privacy information.
8. reCAPTCHA and Security Services
We use anti-spam or security technologies such as Google reCAPTCHA on forms or other parts of our website to protect the website from spam, fraud and automated abuse.
Google reCAPTCHA is enabled on our website to help protect forms and other website functions from spam and automated abuse. Google may use cookies and collect technical information necessary to assess whether an interaction is legitimate. The exact technologies used may depend on the version and configuration of reCAPTCHA installed on the website.
Where consent is legally required for a particular technology, it will be handled through our cookie consent mechanism.
9. Online Payments – Tyl by NatWest
Our e-shop is intended to support online payments through Tyl by NatWest. Depending on how the payment gateway is integrated, Tyl and its underlying payment technology providers may use cookies or similar technologies for functions such as secure checkout, transaction processing, authentication and fraud prevention.
Some payment-related technologies may be strictly necessary to provide a payment service requested by you. Any optional technologies should be handled in accordance with applicable cookie-consent requirements.
London Water Delivery does not use payment cookies to obtain or store your full card details. Payment information is handled by the payment provider as described in our Privacy Policy.
The exact payment cookies may change when the Tyl e-shop integration is implemented or updated, so the live cookie preference tool should be treated as the most current list of cookies active on the website.
10. Other Third-Party Services and Links
Our website may contain links to third-party websites or platforms, including review or social-media services. A normal link to another website does not by itself mean that the third party sets cookies on the London Water Delivery website.
If we later embed third-party content or functionality directly into our website, such as a video, map, review widget or social-media feed, that service may use additional cookies or similar technologies. Where required, these will be subject to the appropriate cookie-consent controls.
We do not currently use embedded Mailchimp tracking or newsletter forms on the website. Newsletter contacts are managed separately from website cookie tracking.
11. Cookie Consent and Your Choices
Except for cookies and similar technologies that are strictly necessary, optional cookies should not be placed or activated until you have given the required consent.
Where our website uses optional analytics, advertising or similar technologies, visitors should be presented with a cookie consent mechanism that allows them to accept or reject optional cookies and, where appropriate, choose between cookie categories.
You should be able to change or withdraw your cookie choices after making them. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
You can also control cookies through your browser settings. Most browsers allow you to view, delete or block cookies. Blocking some strictly necessary cookies may affect website or e-shop functionality.
12. Changes to Cookies and this Policy
The cookies and technologies used by our website may change when we update WordPress, WooCommerce, plugins, analytics, advertising tools, payment services or other website functionality.
We may update this Cookie Policy from time to time to reflect those changes or changes in legal requirements. The latest version will be published on our website with the date it was last updated.
Because cookie names, providers and durations can change, the cookie preference tool or cookie declaration generated from the live website should be used to provide the most current detailed list of cookies where available.
13. Contact Us
If you have questions about this Cookie Policy or how we use cookies and similar technologies, please contact:
London Water Delivery Ltd
Company number: 10951145
Registered office: 116c Sinclair Road, London, W14 0NL, United Kingdom
Email: info@londonwaterdelivery.co.uk
Telephone: 020 3409 4733